How to Start Bottled Water Business in Kenya? 9 Steps!
The bottled water industry has been rapidly growing in Kenya over the last decade due to increasing health consciousness among consumers and improved access to packaged beverages.
With rising disposable incomes and preference for hygienic drinking water, starting a bottled water manufacturing and distribution business can be a lucrative entrepreneurial venture in Kenya.
This step-by-step guide provides an overview of the key steps involved in setting up a successful bottled water company in the Kenyan market.
Starting a Bottled Water Business in Kenya: Step-by-Step Guide
Step 01: Select a Business Location
- Identify a suitable location for your bottled water plant based on factors like access to water source, power, transportation etc. Outskirts of major towns ideal.
Step 02: Register Your Business
- Choose a unique business name and register your company with the Registrar of Companies. Get business permits from county government.
Step 03: Source Water and Test It
- Identify good water source like natural spring or install borehole. Get water tested by accredited lab to ensure meets mineral/chemical standards.
Step 04: Obtain Purification Equipment
- Install water treatment systems like reverse osmosis, UV filtration, ozonation etc. Get bottling equipment. Consult experts.
Step 05: Design Product Branding
- Create unique bottle designs and labels. Develop branding and marketing strategy to promote your bottled water.
Step 06: Get Product Certification
- Obtain certification from KEBS after assessment. This assures quality standards for your bottled water product.
Step 07: Start Bottling and Distribution
- Start bottling treated water under hygienic standards. Distribute samples to stores and market. Offer competitive prices.
Step 08: Promote Your Water Brand
- Use promotions, advertising and social media to market your new water brand. Sponsor events to gain visibility.
Step 09: Expand Distribution Network
- With growing demand, expand distribution to more retail outlets, stores, supermarkets across Kenya. Export regionally.
Conclusion
In a country where water is a precious commodity, starting a bottled water business in kenya can be a lucrative venture.
With the right approach, business plan, and marketing strategy, you can tap into the high demand for safe and clean drinking water in the country.
Remember to register your business, obtain relevant licenses, and conduct market research to identify your target audience and their preferences.
Ensure that you source your water from a reliable and trustworthy supplier, and invest in quality equipment to ensure that your product meets the required standards.
By adhering to these guidelines, you can set yourself up for success in the bottled water industry in kenya.
With determination, hard work, and a commitment to producing high-quality products, you can establish a reputable and profitable business that serves the needs of the community.